Here’s a recent example of how our monies are spent to best educate our children: My local school district, Academy D20, decided it was time to update the district’s logo. They posted an RFP which garnered official responses from four firms. One firm won the bidding process and was paid a solid chunk of your tax dollars to design, develop and market D20’s new logo.
Last week the Gazette published an article on how D20 Pine Creek High School advanced graphic arts students participated in a contest to design a logo for the Rocky Mountain Wind Symphony. Four students’ logo designs made the finalist level of submitted logos from which the winning design would then be selected by the audience who came to the symphony’s last seasonal concert. How awesome is that? Graphic arts students participating and benefiting from the learning process of producing high quality commercially designed artwork. Kudos to the students, teachers and participating administrators.
D20 has near 25,000 students, many with excellent skills and a desire to succeed along with numerous teachers who guide, teach and mentor these young minds towards becoming future successful citizens and wealth producers. With that said, I asked why did D20 not use the wealth of young talent to design their new logo? The official response:
The new logo was developed by the local firm Blakely and Company. Four firms responded to an RFP for market research, branding, development of graphic standards, and a launch plan. The total cost for all of these components was $20,600.
The talented graphic arts students at Pine Creek developed suggested logos. Full professional brand construction has many more components.
So there we have it, the truth; full professional brand construction is not within the boundaries of D20’s educational arsenal. Those talented students were good enough for the symphony, but not for the school district that sadly has relegated them all to the minor leagues. Plus, your tax dollars never ended up working on education at all. This is just a small microcosm of waste that is wide spread in public education. It’s time to expose the waste and seek best spending practices that truly play a solid part in educating our youth.